Revenue – 3o Marketing

Hospitality. Inflation, geopolitcal instability and the pandemic: flexibility might still be key

9 January 2022 by Antonio Desiderio

These last two years demonstrated that the Travel & Hospitality is far more dependent on social, economic and political events than any other industry. The impact of changes in any one of these realms on tourism is stronger than on any other sector of economic activity. Italy’s GDP increased by 6% in 2021. This growth … [Read more…]

The importance of keeping the Parity Rate

4 March 2021 by Antonio Desiderio

Why is it so important for a five star hotel to maintain the parity rate? The rate is one of the main means, maybe the primary mean, a hotel employs to communicate with the market. The parity rate expresses three fundamental qualities. That is to say, credibility, certainty, clarity. These qualities represent the necessary condition … [Read more…]